Have studio, will travel.

How I work with a portable studio.

The studio before I got the photo backdrop.
Grey blankets served as a neutral background,
although I often would hang a decorative
Celtic knotwork panel for a portrait.

When I started doing portraiture, I saw a niche in the many events that my history club puts on, and few formal ways to document the effort and comportment of the participants.

We have a regular summer event, Warriors and Warlords or WW, which regularly draws over 600 participants from all over the Midwest, upper Plains and parts of southern Canada. My idea is to have a studio that I can literally set up in the middle of a field, control the light with various methods (which incidentally kept the studio a little cooler than outside--a plus when the Heat Index approaches or passes 100 degrees F!), and photograph my friends in their finery to display on their walls and for their friends via social media. The big plus for many was that each had an 8x10 print of their portrait within an hour at most to take home and put on his or her wall. All this for the low, low price of $40. More goodies were available if they wanted them.

Yes, I'm working cheap here. I expected an average of two sessions per hour when I was open, to amount to a score a day. I never achieved that volume. The most I ever did was eight in one day for a winter event that had a charity component, and nine for the whole four-day run of WW. There were two years at WW that I didn't have any clients! The summer heat and humidity aren't conducive to people wanting to wear layers of finery. I actually had one family rush in and settle down for their portraits, then rush out so they can change to cooler clothes! I actually have better sales during winter events, when people are already showing off their finery and are willing to be posed in a warm, comfortable space.

Such is the adjustment of my business/service model. More winter events.

To offer this service at such a ridiculous price means I have to be creative with my equipment. The most expensive pieces of my set-up were of course my camera and lenses, followed by a robust notebook computer and quality photo printer. I'm a Pentax fan from way back, and have an assortment of compatible manual lenses. I started with a K-01 body, 18-55 mm f4.5 and 50-200 mm f4.5 lenses, Tambon 65" tripod, Toshiba 15" Satellite and HP Photosmart 5220 printer. I later upgraded to a 17" Toshiba Satellite and a Pentax K-3 II body. I found a Manfrotto 100" studio tripod and three-way head in the local Pawn America for $100 and snapped that up.

For lights, I use a 68" dual 500 watt halogen work light tower bounced into a 42" reflecting umbrella for my fill light, two 1000 candlepower LED work lights and two more 1250 CP LED spot lights in hot light fixtures for my main light, all daylight balanced. I use either three colored CFL bulbs in clip lights or another 1000 CP LED daylight flood in a clip light for the backdrop light. My decorative lights and general work lights are all LED. When shooting, I use all of 7 amps, an advantage when you are limited to 15 amps.

The studio itself is a Coleman 10'x 10' canopy with a swing wall, effectively giving me a footprint of 10' x 17' with the wall raised up. I purchased a 40' wind wall set for the canopy, under which I use an assortment of power cords and junctions to redistribute power where I need it.

Lyn admiring her ring. At this point, she'd dropped over 100
pounds from the previous year, and wanted photos to show
  off her new figure.

Sunlight was first controlled with the use of fleece blankets, an outer layer of white to reflect and an inner layer of black to absorb. I've largely traded the white blankets for black-out curtains, to cut down on bulk. You can't argue with the texture of the black polyester fleece when you want a dead-black background, so I kept them. I use a photo backdrop frame that can expand to 10' wide and 10' tall with a 10' x 12' linen mottled grey backdrop. I paid full price for the backdrop and never regretted the cost.

Most of this packs into three tubs (It used to be six!), with four long bundles for the light stand, tripod and backdrop stand. The canopy has its own bag, as well as the walls and backdrop. There is a folding table, a rigger's bag with electrical cable and connections, a bushel bag of spring clips (and that still isn't enough!), folding stools and chairs.

The whole thing takes about an hour and a half to set up outside, a little less inside as I don't have to shield the walls as much.

It does make a satisfying space to work in, and was well worth the time I put into making it.

Working with Models or Talent

Stephanie and my Hat

In still photography, they're models. In motion imagery, they are talent. In either case, they are the people (and sometimes animals) you put in front of your lens to help you tell your story. They are also a big factor in your collaborative effort to deliver a product for your client.

Sometimes the hardest part of the whole process is simply finding the model or talent that you need. Most beginning photographers and videographers recruit from their circle of friends and family. My most reliable model is my lovely wife. She'll complain, but she models very well. College acting classes, small local agencies as well as nationally connected talent bureaus all are sources for recruiting that person that will work in front of your lens. It's just a matter of how much time and budget you have.

The first step in making sure you have what you need is to ask very specifically for what you are looking for: approximate age, gender, hair color, facial hair (men), hair length, height, body build, secondary talent (dance, singing, horsemanship, etc.), and/or anything else that would be what you have in mind for your imagery. Also, be specific in what type of role this person would play. For instance: "Physical comedy as an always ready to please, clumsy husband for a competent, but indulgent wife." Hopefully, from your listing you'll get a set of people willing to audition for you.

Quite often, with models for still work the selection process gets done through head shots, resumes, portfolios and availability checks. Motion talent usually must be "tested" to see how well they fit the ideal  for your project. (Benedict Cumberbach was the only one tested for the role of Holmes in "Sherlock". Martin Freeman was one of many who were tested for the role of Watson, but the instant chemistry between him and Cumberbach during Freeman's test cemented the role for him.)

Hannah: "This is awkward!"

Make sure that responsibility for secondary items like wardrobe, hair styling and makeup are clearly spelled out before your talent arrives on the set or studio. Almost always, you are responsible for any props or products, but these other considerations, if fairly basic, can be covered by your talent. (They should tell you if they don't have something specific that you asked them to bring, i.e. ripped jeans. If that's the case you will need to supply it for them. Be sure to get the correct size. Whether they keep what you supply them is up to you.)

Once your talent is decided, make sure they understand exactly what you want them to do. They are quite willing to do so if they know what you are after. For a commercial I shot, an actor deliberately fumbled the large assortment of tools he was holding. It was marvelously fake, and you could see that it was fake on the recording. I explained to him that the many items in his hands will naturally fumble when he selects just one to use, just let them do so. It looked much better (and was funnier) when he relaxed and just let the pieces fall.

How tight of control you use is up to you. I tend to be more collaborative, and only correct or re-do when something didn't work. Annoyingly for the talent, that might be something other than what the talent did. I've been known to retake a scene for minor corrections (see above), but I do enjoy letting my talent run with an idea.

Don't forget to make sure the appropriate releases are signed.

One last thing. Most models or talent are part-timers in this. Be sure to feed them.

The Busy Client

Photo booth ready for customers.

My photo booth was set up in the middle of the merchant area, ready for clients to have their portraits done and printed on site.

In spite of the summer sunshine and heat, I had effectively created a cool cave in the middle of the field.

Alas, business was slow--as in nonexistent. A conflict with another larger event kept many of the event participants away. Few had the funds or interest in getting a portrait done, despite favorable comments about the sample pictures. Even other merchants noted the lack in their sales.

Busker entertains the "crowd"

So I wandered the site, taking personal photos. I enjoyed the ambiance. I checked out the wares of the other merchants. I even bought a few.

Main Pavilion lit up for evening activities

Interesting scissors masquerading as a dagger

Nobody was interested in getting a portrait.

We had a big awarding ceremony on the last night. The local chapter executive (our "Baron") just recently stepped up to the High Seat. Robert, the Baron, never had a portrait done in his finery.

Perfect.

I set up an appointment with Baron Robert for just after the ceremony.

I knew Robert could get distracted, so I came up with a plan to make sure he came to the booth:

Right after the ceremony, I borrowed the Baron's High Seat and lugged it with the help of a friend (It's made of oak and quite heavy.) to the booth and set it up. I made no secret that I did this. Sure enough, Baron Robert strolls in looking for his Seat. He admitted that my kidnapping the Seat was a sure way to make sure he made it to the shoot.

Baron Robert the Stout

We had a good shoot with three very good portraits.

Afterwards, I helped Baron Robert disassemble the Seat and pack it up for transport. It seemed only fair.

Sometimes a little subterfuge can be a good thing.

The Marks of a Professional

Moonlight over DeForest fog

Ever have the contractor or vendor that is consistently late for meetings or deadlines? Or the client that doesn't know what she wants from your service? How about the designer that delivers the copy master as an unlabeled (not even writing!) bare disk?

Why would you put up with such behavior? Many of us do, because we feel it would be more inconvenient to go to another provider, or in spite of way the work was delivered, it's still very good work. The clueless client may pay you very well (you hope) for the time you take to walk them through deciding what they want and need from you.

Does their value to you make their behavior right? No. Quite simply, you condone and even encourage these things by merely accepting them. On the other hand, some of these things have contractual or real life consequences. A missed deadline for you means you can't get your product into production on time. You don't get paid. Your reputation suffers. In the creative world, a good reputation is golden and gets you jobs. 

Labelled discs are bad enough about straying, an unlabelled one? *shudder* I have hundreds of discs in my work area. Most of them are blank and unburned. I NEVER complete a disc burn without marking it with at least it's title. My clients get discs with full labels on them that include my name and contact information. In fact, all my delivered work has this information. How can business repeat if your client can't find you again?

How not to be a problem vendor

It's real simple. Care about your client. Give a rip about their time and deadlines. 

• Be on time for meetings, deadlines and work days. 
• Be ready to do the job: Is your research done? Are your questions ready? Is your notepad (paper or electronic) handy? Do you have your pencil/stylus? Are the batteries charged? Do you have all your equipment ready to set up and use? Are the proofs printed/on the screen?
• Actively listen to your client. Make sure you understand what they tell you. This way you can usually anticipate their needs, and often offer a novel solution to their situation.

  

  Setting up for portraits

• Stay focused on the job while you are there. Wasting the client's time is wasting your time, too. There are other, often little, things you can accomplish as soon as you are done working on your client's project. Don't cheat yourself of that time by wasting it during a job. (I understand if your client or someone assisting you has to complete a task between when you set up and when you do your thing. You might be idle, but often that time is necessary to complete the project.)
• When you deliver, make sure your product is ready to go away from you. Is it in the form your client can use? Is it packaged to protect the contents? Can your client find you from your packaging or enclosures? Is it attractive?

When you care about your client, you are building a (hopefully) profitable long-term relationship. These relationships tend to be the main source of income in the creative world.

Problem People

Before it gets too far, have the courtesy to ask them (nicely) to meet your expectations. It's just good people skills and good business.

• "By the way, my client was upset because of the delayed meeting. Please be ready for the next one. It's so and so time at such and such place. Do you need directions?"
• "It's really hard to estimate the license fee when we don't know how the pictures will be used." or "How big are the walls you want to put these on? That will determine the size of the prints I will deliver. Do you want me to go over there and measure?"
• "Hey, that brochure layout was great! I'm glad I got it loaded right away, because the disc slipped off the table and got scratched. I have this great source for the sleeves I use. Do you want to try them?"

 Sometimes you just have to fire the people that cause you too much grief. That includes clients as well.

• "I'm sorry. I can't afford to work with you anymore."

Professionalism is a choice. It says you care enough about your business and clients to make the effort. That effort is expected and sometimes rewarded.

Both images are under the copyright of W. Clinton Hotaling.

Accomplishments

Tinney S. Heath

Meet Tinney Heath. Tinney recently published a historical fiction book titled A Thing Done (a delicious read, by the way). Among the many fabulous things she is and does, she just happens to be one of my music mentors.

Way back in my college days, I was just getting involved in the living history club I still enjoy today, and wanted to make music. I really didn't know what I was in for, but after foisting myself as a beginning mandolin player into an established recorder band, Tinney and the other band members (the Jararvellir Music Guild) welcomed me and the challenge of incorporating a plucked string instrument into the voicing of a previously all woodwind ensemble.

It worked. The Bug bit me bad. As the members of the Guild ebbed and flowed with new jobs, spouses and opportunities, I managed to stick with it for three decades(!). I remain the only active member that dates to that time, jokingly calling myself the "Memory of the Guild" as I personally saw and did most of the things the Guild took part in over the years. Now, I lead the remnants of the Guild with the hopes for a dance ball performance this upcoming May. More on that later.

Soon after I joined the band, Tinney became the Guildmistress. I learned a lot under her leadership, including the fine art of herding cats. (You don't drive cats toward something; you put something they want at your desired destination.) Unfortunately, she and her equally talented husband (Timothy, also a Guild member at the time) burned out dealing with what amounted to a lack of respect. I still don't blame them for not wanting to deal with it anymore. They became active in another music club, the Winds of Wisconsin. As the years wore on, keeping in touch became almost isolated incidents.

Fast forward to last year: Facebook, that time and attention consumer, helped Tinney find me, and we resumed our friendship on a quiet basis. This autumn as part of my coursework at Edgewood College I started doing photographic portraiture and needed models. What better place to rally/bully my friends to sit in front my camera than an announcement on Facebook? Among the respondents, Tinney had just found out she was to be published and volunteered in exchange for something that can be used for her publisher's website and the dust jacket of the book. Deal.

Now a copy of Tinney's smiling face and another portrait of her among her instruments adorn her publisher's website. Happy customers and a happy photographer make a good pairing.

Among the things I learned from my friend and mentor is the idea that it's okay to push my boundaries, better the status quo and don't give up something you believe in.

Thanks, Tinney!

Bringing Things Together

Edgewood Park and Pleasure Drive

A friend reminded me of some basic things that need constant, well, nagging: Practice, balance, responsibility and caring. I am notorious for being scattered, impulsive, often absent-minded, and usually procrastinating chores. However,...well, my accomplishments will have to wait for later.

There are times when a rather ephemeral idea keeps showing up in my head, and it's a good one, making me excited about it. The problem is the connections that led to that idea are fragile at best, so keeping that idea in mind isn't easy. What made it easier is a mild setback with my left knee.

As many of you know already, I've been fighting sciatica in my left leg, caused by a bulging disk in my lower spine and osteoarthritis in both knees. My recent weight loss has taken a lot of stress off of my joints, but the damage is done for my knees. Last October, my left knee "loosened" (my word, but it accurately describes the action) in the middle of a fencing bout and caused me to seek Urgent Care and physical therapy. The good news is that my knee should heal at least as good as it was last summer. The bad news is that I am more dependent on a cane for walking until the knee heals. I also have a lovely 20-30 minute twice-a-day (not counting swim work) exercise routine to rebuild the muscles around my knees and tighten up the joint. I also can't sit/stand/walk for more than a half hour before requiring a change in state. At least that gives me an excuse to refill my coffee or water while at the computer.

That was ten months ago.

The real joy is that the culprits are the cartilage pads (meniscus, menisci?) in my knees. They are best described as tattered. Beyond healing on their own. Come November, my left knee will be changed over to metal parts. The right knee, which was the bad one, should cruise on for years with a better leg to stand on the other side. With diligent physical therapy, I should be mostly restored to a pretty much normal life by early in the new year.

Meanwhile, I'm exploring more with my photography aided by new toy: the Pentax K-01. It's the less expensive mirror-less version of the K-5 I've been lusting after the last couple years. I'm having a lot of fun learning its quirks and how to manage my old (and the new two) lenses with it.

My lovely bride

Mattias and Seonag

The new tool is part of an experiment in portraiture. On the go: a 10x10 portable shelter, LOTS of blankets, even more spring clamps, a couple sheepskins, a couple stools, a bench and a handful of CFL and LED spot lights and a knowledge of stage lighting and away I went to two camping events photographing and printing portraits on site. I've yet to make back my investment, but this has proved interesting and fun!

Now that I'm taking portraiture at Edgewood College, I've already started to refine my techniques and strategies. I just need to keep developing my stable of models....

More next month. I promise!