Have studio, will travel.

How I work with a portable studio.

The studio before I got the photo backdrop.
Grey blankets served as a neutral background,
although I often would hang a decorative
Celtic knotwork panel for a portrait.

When I started doing portraiture, I saw a niche in the many events that my history club puts on, and few formal ways to document the effort and comportment of the participants.

We have a regular summer event, Warriors and Warlords or WW, which regularly draws over 600 participants from all over the Midwest, upper Plains and parts of southern Canada. My idea is to have a studio that I can literally set up in the middle of a field, control the light with various methods (which incidentally kept the studio a little cooler than outside--a plus when the Heat Index approaches or passes 100 degrees F!), and photograph my friends in their finery to display on their walls and for their friends via social media. The big plus for many was that each had an 8x10 print of their portrait within an hour at most to take home and put on his or her wall. All this for the low, low price of $40. More goodies were available if they wanted them.

Yes, I'm working cheap here. I expected an average of two sessions per hour when I was open, to amount to a score a day. I never achieved that volume. The most I ever did was eight in one day for a winter event that had a charity component, and nine for the whole four-day run of WW. There were two years at WW that I didn't have any clients! The summer heat and humidity aren't conducive to people wanting to wear layers of finery. I actually had one family rush in and settle down for their portraits, then rush out so they can change to cooler clothes! I actually have better sales during winter events, when people are already showing off their finery and are willing to be posed in a warm, comfortable space.

Such is the adjustment of my business/service model. More winter events.

To offer this service at such a ridiculous price means I have to be creative with my equipment. The most expensive pieces of my set-up were of course my camera and lenses, followed by a robust notebook computer and quality photo printer. I'm a Pentax fan from way back, and have an assortment of compatible manual lenses. I started with a K-01 body, 18-55 mm f4.5 and 50-200 mm f4.5 lenses, Tambon 65" tripod, Toshiba 15" Satellite and HP Photosmart 5220 printer. I later upgraded to a 17" Toshiba Satellite and a Pentax K-3 II body. I found a Manfrotto 100" studio tripod and three-way head in the local Pawn America for $100 and snapped that up.

For lights, I use a 68" dual 500 watt halogen work light tower bounced into a 42" reflecting umbrella for my fill light, two 1000 candlepower LED work lights and two more 1250 CP LED spot lights in hot light fixtures for my main light, all daylight balanced. I use either three colored CFL bulbs in clip lights or another 1000 CP LED daylight flood in a clip light for the backdrop light. My decorative lights and general work lights are all LED. When shooting, I use all of 7 amps, an advantage when you are limited to 15 amps.

The studio itself is a Coleman 10'x 10' canopy with a swing wall, effectively giving me a footprint of 10' x 17' with the wall raised up. I purchased a 40' wind wall set for the canopy, under which I use an assortment of power cords and junctions to redistribute power where I need it.

Lyn admiring her ring. At this point, she'd dropped over 100
pounds from the previous year, and wanted photos to show
  off her new figure.

Sunlight was first controlled with the use of fleece blankets, an outer layer of white to reflect and an inner layer of black to absorb. I've largely traded the white blankets for black-out curtains, to cut down on bulk. You can't argue with the texture of the black polyester fleece when you want a dead-black background, so I kept them. I use a photo backdrop frame that can expand to 10' wide and 10' tall with a 10' x 12' linen mottled grey backdrop. I paid full price for the backdrop and never regretted the cost.

Most of this packs into three tubs (It used to be six!), with four long bundles for the light stand, tripod and backdrop stand. The canopy has its own bag, as well as the walls and backdrop. There is a folding table, a rigger's bag with electrical cable and connections, a bushel bag of spring clips (and that still isn't enough!), folding stools and chairs.

The whole thing takes about an hour and a half to set up outside, a little less inside as I don't have to shield the walls as much.

It does make a satisfying space to work in, and was well worth the time I put into making it.

The Busy Client

Photo booth ready for customers.

My photo booth was set up in the middle of the merchant area, ready for clients to have their portraits done and printed on site.

In spite of the summer sunshine and heat, I had effectively created a cool cave in the middle of the field.

Alas, business was slow--as in nonexistent. A conflict with another larger event kept many of the event participants away. Few had the funds or interest in getting a portrait done, despite favorable comments about the sample pictures. Even other merchants noted the lack in their sales.

Busker entertains the "crowd"

So I wandered the site, taking personal photos. I enjoyed the ambiance. I checked out the wares of the other merchants. I even bought a few.

Main Pavilion lit up for evening activities

Interesting scissors masquerading as a dagger

Nobody was interested in getting a portrait.

We had a big awarding ceremony on the last night. The local chapter executive (our "Baron") just recently stepped up to the High Seat. Robert, the Baron, never had a portrait done in his finery.

Perfect.

I set up an appointment with Baron Robert for just after the ceremony.

I knew Robert could get distracted, so I came up with a plan to make sure he came to the booth:

Right after the ceremony, I borrowed the Baron's High Seat and lugged it with the help of a friend (It's made of oak and quite heavy.) to the booth and set it up. I made no secret that I did this. Sure enough, Baron Robert strolls in looking for his Seat. He admitted that my kidnapping the Seat was a sure way to make sure he made it to the shoot.

Baron Robert the Stout

We had a good shoot with three very good portraits.

Afterwards, I helped Baron Robert disassemble the Seat and pack it up for transport. It seemed only fair.

Sometimes a little subterfuge can be a good thing.

Preparedness

Clint and Arch - Self Portrait

One of the biggest beefs I have with customers is that they don't do the most basic homework when they come to me to get something they want. It's astounding how often they don't even know WHAT they want. I've found I'm very good at helping them figure out what they are after, and then helping them get it or doing what they need to do.

This also applies to showing up to work or the project conference with no idea who your client/customer is or what they do. When working with the public retail, this comes with the territory. However, when I got a call from a client or photographer to work with them, I make an effort to at least find what kind of work they do and how it looks so I can start planning on how I can help them achieve their goals. This has paid off so far, so I'm going to keep at it.

Basic preparedness includes, for instance, dressing for the weather. At the project that resulted in this self-portrait, I'm dressed in layers, with gloves that allowed me to work the controls on my camera. I specifically wore clothes with the idea that snow will get into crevasses if allowed. Hence the overlapping layers. My camera pouch is set up to quickly access the accessories I need, yet it doesn't scream, "Camera Bag!"

Simply preparing properly pays off in increased comfort, less frustration and hopefully, happier customers.

Bringing Things Together

Edgewood Park and Pleasure Drive

A friend reminded me of some basic things that need constant, well, nagging: Practice, balance, responsibility and caring. I am notorious for being scattered, impulsive, often absent-minded, and usually procrastinating chores. However,...well, my accomplishments will have to wait for later.

There are times when a rather ephemeral idea keeps showing up in my head, and it's a good one, making me excited about it. The problem is the connections that led to that idea are fragile at best, so keeping that idea in mind isn't easy. What made it easier is a mild setback with my left knee.

As many of you know already, I've been fighting sciatica in my left leg, caused by a bulging disk in my lower spine and osteoarthritis in both knees. My recent weight loss has taken a lot of stress off of my joints, but the damage is done for my knees. Last October, my left knee "loosened" (my word, but it accurately describes the action) in the middle of a fencing bout and caused me to seek Urgent Care and physical therapy. The good news is that my knee should heal at least as good as it was last summer. The bad news is that I am more dependent on a cane for walking until the knee heals. I also have a lovely 20-30 minute twice-a-day (not counting swim work) exercise routine to rebuild the muscles around my knees and tighten up the joint. I also can't sit/stand/walk for more than a half hour before requiring a change in state. At least that gives me an excuse to refill my coffee or water while at the computer.

That was ten months ago.

The real joy is that the culprits are the cartilage pads (meniscus, menisci?) in my knees. They are best described as tattered. Beyond healing on their own. Come November, my left knee will be changed over to metal parts. The right knee, which was the bad one, should cruise on for years with a better leg to stand on the other side. With diligent physical therapy, I should be mostly restored to a pretty much normal life by early in the new year.

Meanwhile, I'm exploring more with my photography aided by new toy: the Pentax K-01. It's the less expensive mirror-less version of the K-5 I've been lusting after the last couple years. I'm having a lot of fun learning its quirks and how to manage my old (and the new two) lenses with it.

My lovely bride

Mattias and Seonag

The new tool is part of an experiment in portraiture. On the go: a 10x10 portable shelter, LOTS of blankets, even more spring clamps, a couple sheepskins, a couple stools, a bench and a handful of CFL and LED spot lights and a knowledge of stage lighting and away I went to two camping events photographing and printing portraits on site. I've yet to make back my investment, but this has proved interesting and fun!

Now that I'm taking portraiture at Edgewood College, I've already started to refine my techniques and strategies. I just need to keep developing my stable of models....

More next month. I promise!

Quick Thoughts



Enjoying a staple of the Wisconsin State Fair:
Cream Puffs!

There is something that everyone should make time for: Going to your County and/or State Fair. My wife and I made the trek to West Allis more times than not during our married life. Usually on the years we can't we go to the Dane County Fair. Every time we take in the talents and genius of young people from all over the state in the Arts and Crafts exhibits.

A resident Turkey Vulture from the Schlitz Audoubon Center
spreads her wings to take in the summer sunshine.

We also like to wander the vendors to see what is "new" and "exciting". Sometimes we'll buy it (like some spiffy brushes that clean out our dryer vent), but usually not (Multi-use scarves, anyone?). There are also safety exhibits and birds of prey, a nature preserve with a self-guided trail, and tons of entertainers from street dancers and musicians, to big name acts on the stages.

A team of the Budwiser Clydesdales usually makes an appearance. It's fun just to watch them hitch up.
Lest I forget, there are also some of the cutest farm animals in the state, exhibited by 4-H youth.
There is also every conceivable food you can think of (and some I hadn't ever dreamed of) skewered on a stick. For instance, two years ago I was introduced to chocolate-covered bacon on a stick. It wasn't half bad, but way too rich for one person. My wife and I shared one. We didn't go for the deep-fried Snickers bar on a stick. The new one this year was deep-fried butter (it was battered to hold it together). We decided to pass on that one, too. We never pass up the cream puffs, the grilled cheese sandwiches, milk (of course it's Wisconsin!) and the baked potatoes.

Grapevine at Weggy Vineyard.

The State Fair is a place where just about the whole state comes to you. Most times, you have go yourself to see stuff that special in your home state. Today, my wife and I took in a wine tour at a small winery near Muscoda. We learned some basic vineculture that I'll be using for my own grapes and a lot about this delightful winery. We had so much fun there, we decided to visit two other (relatively close) wineries and taste a few (OK, over two dozen) of the local vin. We brought home eight bottles of different types. We were happy campers!
One should experience Life. You can only do so much staring at the TV or computer screen. It's hard to savor the iridesence of a vulture's feathers, the taste of a cranberry apple wine, the soft fur of a rabbit, the rumble of 16 one-ton horses in harness, or get the smell of a cow barn from pictures that flicker before you. Go out and see/smell/hear/touch/taste it!
Portrait of me is by Mary A. Hoffman. Other photographs are Copyright 2011 by W. Clinton Hotaling

Summer Breeze

Full Moon Over Fog in DeForest

"Sometimes I do get to places just when God's ready to have somebody click the shutter." - Ansel Adams

How that observation opened up possibilities to me. The photo to the left was literally as I dropped off a friend after an evening of rapier practice. I was still parked in his driveway! After that, I dashed home, downloaded it to my computer, tweaked it a bit in Photoshop to look like the way I remember it. Viola! Here is a haunting night shot for you to enjoy.

The Fencing Lesson

A couple of the previous weeks, we've been travelling, but not very far. OK, Upper Michigan is a hike, but we'd do that trip again. We met a bunch of folks from our history club at a township campground in Gwinn, Michigan.

It turned out I was the only rapier safety officer at the event. They only had one fencer other than me there, ready to work out. She hadn't passed her safety test yet, but I was game to teach her a few basics. I also tried not to thrash her. New fencers need to have SOME successes. But why do these new fencers have to have such garish pants? By the way, that's me on the right in the plain blue pants. We can thank my lovely bride for the pictures of me and my student. It's hard to simultaneously control a camera and monitor a sword that's trying to poke me.

Miller's Castle, Pictured Rocks
National Lakeshore

After a couple of nights in Gwinn, we ducked over to Pictured Rocks National Lakeshore, because I'd heard it was worth the trip. It was and is. Next year, we're adding an extra day to the trip to include more of this lovely out-of-the-way national Treasure. We took advantage of the couple hours we had, and then made our way back home.

Tried Moose Drool beer, just to see what it was like. To quote what I sent my friend, Moose: "Conclusion: Moose Drool is an adequate, if potent, beer. The flavor is nothing special. It shure, strike that, sure has a kisk, strike that, kisk, strike that again, kisck, Really strike that, kick." Moose feels the stuff is best used as bratwurst marinade. None of his friends wanted to drink it.

One of the biggest lessons I learned is how much I value the trust given to me by another person. This last week we traveled again, but to the bustling metropolis of Boscobel, Wisconsin, for my local history club's annual event, affectionately named "WW" or "Dub-Dub". The last couple years, I've been on the set-up crew helping in various ways. One of the biggest projects for set-up is the assembly of the shower building. This structure occupies a 30' trailer and the 8' bed of a full size pickup truck. When assembled, it's about 10' by 45' with two 10' x 20' carports as roofs. Each half has its own water heater and it all drains into the Village's sewer. Ten shower stalls with changing booths to help accomodate the needs of a thousand campers in the summer sun. On Sunday morning, we take the whole thing apart again so we can store it and use it the next year.

Night at Warriors and Warlords 2011

Our Project Leader (Strawboss), Ed, aims me at problems that need solving. He's fully capable of taking these on himself, but by having me do them, it frees his time for other projects/problems. He also trusts me to get it right before going on to the next thing. I like working this way, if only my day job treated me this way more. Recently though, it seems my supervisor at my day job is beginning to appreciate my ability to solve problems. Maybe things are looking up.

All photos, except as noted, Copyright 2011 by W. Clinton Hotaling