One of My Favorite Places in the World

Red Palisades in Badlands National Park after a week of
rainy weather. I've never seen it so green!
This image was photographed with a hand-held
Kodak D812 during a light midday rain.

I love to travel.

I especially love our vagabond way my wife and I travel the United States: via towed camper. This gives us the flexibility to leave the unit so that we can explore with just the truck, pull into a rest area or a friendly merchant (Most Wal-Marts and Flying J's will let us do this.) for a quick overnight or only a nap.

Among the many places we've visited, my favorite (so far) is Badlands National Park in South Dakota, United States. This desolate and inhospitable bowl on the high prairies has a surreal beauty that changes view every few feet!

The last time we were there, rains poured on the area for the previous week. I had never seen it so green! The rain deepened the colors as it saturated the hills. No filters were necessary to enhance the otherwise subtle colors. The enhanced colors made the inconvenience of photographing in the rain worth the effort.

I hope to camp at the park a full week so I can take time to photograph more of the many moods of the Badlands. That may be a few years off.

So you want to make a portfolio from your pictures?

Smiles from Infinity

Recent work on my self-marketing package included producing a printed portfolio. Simple enough; I have some four thousand archived images to choose from. Some of them have to be good, if not spectacular. As it turned out, I took a lot of really good, even exceptional, pictures over the years.
So, how do I choose what will represent my style? Well, I had to sort, sort those that I sorted, and sort those again ruthlessly. 
Here's how I start my sorting:
First sort: Pull together images that speak to me in some way. Since I'm in my Archive, I've already weeded out poor, such as out of focus or badly exposed, images and those that were too marginal to fix.

Cloud Crown on a Hill

Second sort: Group images by type, such as landscapes, portraits, architecture, street scenes, and so on. Don't forget to include personal projects, as they can really reflect your style. Reject any orphans. Some images can work in multiple categories, and that's good. They make ideal transitions between portfolio sections. Some, like the cuties above, make the front cover.
Third sort: Look at each image as if it wasn't your work. Blow it up on the screen. Do a test print if you have any doubts. Reject any that become blotchy, have cluttered backgrounds or noise you just can't get rid of.
Fourth sort: Arrange your images into logical groupings. Look for repeats of the same thing, be it model, scene or general type. Do two images look similar enough to be confused for each other when viewed at a distance? If yes, remove one of them as you essentially repeated a picture.

Doorway Silhouette 

After all that, I ran the ones I picked past a trusted friend who would tell me the truth for a final sorting. 
Sometimes, it's worth the time and money to go to a personal portfolio review for a sorting by a professional art director or buyer. They really have seen the gauntlet from "Oh. My. Goodness. Where have you been?" to "Oh my goodness, please take this away." And everything in between. They can give you valuable advice as to what a good picture is, and how you can improve the way you present yourself through your images.
Now, you have something worth publishing. I set up my portfolio using MagCloud because they weren't expensive, their color matching is very good, and they could turn around an order in a fairly short time (about a week). They have a template that I used in InDesign to lay out the covers and the pages that works very well with one minor exception: the inside (towards the binding) margins on the first and last sheets inside the cover are very tight. This is a legacy of the perfect (glue) binding process. While I didn't have text cut off, I still had to move text in a bit to re-balance the margins. 

Colors of a Midway

(HP recently sold MagCloud to Blurb, so I'm inclined to get my redoes and alternate editions done sooner rather than later while the quality control at MagCloud is still in place. We'll have to see how well the color control holds up as the two become fully merged.) 
One thing I did have to do is lighten most of my pictures a touch. As good as my monitors are calibrated, images displayed on my monitors are still lighter than they'll appear in print. Lighten accordingly. Use test prints to double check.
Before sending off your baby, print spreads of facing pages. Look for unfortunate groupings or combinations, make sure your progression through each section, as well as the order of the sections, make logical sense. Adjust. Reprint. Look again. Keep doing it until you are happy with the way it flows.
Are you hoping to market your work to architectural firms? Don't lead with a section of portraiture. Travel? Get your beautiful city-scapes up front! If you are indeed marketing to different groups, then it's worth your while to have separate editions of your portfolio for each one emphasizing that subject. They really aren't that expensive to produce (less than $20 each for mine, and that included postage).
That's it in a nut shell. I hope to be wowed by your book of images in the near future.
All images above are under the copyright of W. Clinton Hotaling. Do not republish the images without written permission.

There and back again.

Keeping it between the lines on the back highways.

Our niece's wedding is in October. This isn't much of a problem, but she lives in the Seattle area. My wife and I have a choice: Fly? Ride the Train? Drive?
If we fly, we'd take up little more than an extended weekend getting there, touring the area with my sister-in-law and her family and coming back. Rush. Rush. Rush.
If we take the train, it would definitely be an adventure. However, to do it properly would cost almost twice as much
as flying.
The third option is to drive. We'd bring the travel trailer and keep to the non-interstate highways. As a rule, they are far more interesting (like the views from the train). The truck would less stressed from avoiding the higher interstate speeds. Our mileage under tow is anywhere from 9-12 mpg at 55-60, depending on slopes and winds. Push it to 65 and that drops to 7-9 mpg. It does take longer, about five days out and five more back. But out of a 16 day vacation block, that leaves time to visit with family and a side trip or two to look up friends in Idaho and our first trip to Yellowstone National Park. It also would cost about the same as if we flew out to Seattle, rented a car and stayed in a hotel for a few nights.

You'll never know what you'll find on your
travels off the interstates. This dragon
made entirely of tires greeted
us off of US 18 in Iowa.

Another benefit to driving is that we won't need a puppy-sitter. The pooch can come with us just about everywhere except the wedding itself. We won't be able to eat at a lot of restaurants, but we like to do our own cooking in the
trailer, anyway.
Most times, the cost of a campsite with full hook-ups is far less than a hotel room (although we have been known to take advantage of a local hotel when there is a dearth of campsites).
We'll take separate routes out and back. We plan to follow US-2 from Minnesota all the way to Seattle. The plan is to follow I-90 as far as Livingston, Montana and then turn south for Yellowstone. From Yellowstone, the route will take us southeast to Cheyenne, Wyoming to pick up I-80 or parallel to it on US 30 for the return trip.
There are a bunch of interesting places on our routes. One is Deception Falls in Washington. It's a pretty place, but the falls themselves actually cross under US 2, making for a challenging picture like this one of Brownstone Falls in Wisconsin. We hope to be able to take in the Beartooth Highway on our way back if if it isn't closed due to snows when we get there.
I do look forward to the trip. Seeing my niece get married will be good, too.
Road picture: copyright 2013 W. Clinton Hotaling.
Dragon picture: copyright 2013 Mary A Hoffman, used with permission.

"Toto, I don't think we're in Kansas anymore!" - Dorothy in "the Wizard of Oz"

Fish and Chips in Ireland.

First and foremost, I love visiting new (and sometimes very old) places, experiencing new things, and trying new foods. Getting there can be the headache. There are also sometimes some very unexpected things that will throw one off of stride. For instance:
TSA checks will require you to unsling your carefully positioned camera bag and computer case, empty the eleven pockets of your jacket, the seven pockets in your pants and the three in your shirt. Don't forget that they want you to remove your shoes, take off your knee braces and will still scrutinize your eyeglasses and wedding band. All this about a minute after you just did this for the Irish Garda. I was about in tears, because getting everything off without damaging the fragile takes time and the line behind me was getting longer. Lesson: aim for the balance between minimalist and every contingency in packing. Especially with the carry-on gear.

While we're on travel to the Emerald Isle, it's useful to prepare by a bit of studying. We read and brought along copies of Rick Steve's Guide to Ireland. It proved a very useful source. Sometimes somethings aren't mentioned. The Irish do drink coffee. They drink a lot more tea. Coffee is sold by the cup. We are talking a consistent 200 ml (about 6.5 oz.) cup. When you are used to, nay addicted to, large mugs of coffee this can add up fast in the traveling expense column. The best way to get your caffeine fix is switch to tea. Tea is often sold by the pot or cup, and refills are often free. Tea is usually included with the meal.
Ireland is primarily temperate rain forest (The trees are slowly returning after centuries of over-harvesting.). There are usually some sunny days or even an hour or two of sunshine most days, but don't expect it. It's damp more often than not. Dress for it. We wore wool or microfiber and good rain shells. Our accommodations had towel warmers that made for dry towels after morning ablutions-more forethought.
Our travel arrangements included car rental. The car we got was almost as large as my 1/2 ton pickup truck! It was HUGE. It did have a lot of trunk (boot) space--we joked four bodies would fit in there with room to spare. So us Yanks had this huge car, with manual transmission and the steering on the other side from what we are used to across the Pond. Most Irish roads that aren't Motorways are pretty narrow. When we went over Conner Pass, it was down to one lane. It was a good thing the only things we met coming the other way was bicyclists. I'm glad we paid the damage waiver as a stone wall reached out to grab the car near Dingle. We did clip a few hedge branches and a construction barrier with our curb-side mirror. One big advantage was that the engine was diesel powered. Diesel fuel costs pretty much the same as gasoline (petrol) in Ireland, but we had a fantastic range. We drove the car 2000 kilometers (1200 miles) while there that week, and only filled the fuel tank twice.
Ireland was fun, and we'd go visit it again.
Even in the US, we have some adjustments to make when we travel. Our home state of Wisconsin is known as the "Dairy State" for a reason. Milk and cheese are the biggest agricultural products here. One of the special treats that can be found virtually anywhere is fresh cheddar cheese curds. We're talking so fresh that they squeak when you bite into them. Fresh cheese curds are uncommon to rare outside of Wisconsin. Note this as they make wonderful gifts for out of state friends! The cheese choices quickly dwindle down to American, Swiss and sometimes cheddar the further you go from our fair state.
The strong German heritage also has available a variety of sausages in Wisconsin. Ask for a bratwurst in Mississippi, and you'd get a blank stare with a "Whot dat?" Spicy andule sausage is popular close to the the Big Easy.While it looks and smells the same as keilbasa, it tastes very different!
The closest thing to tarter sauce-the staple condiment of the Friday Fish Fry-south of the Mason/Dixon Line is "sandwich spread" which is sweeter and pink.
Iced tea down south is made very sweet. If you want it unsugared, ask for "unsweet tea".
The joys of traveling often make the rewards that much better!

The Busy Client

Photo booth ready for customers.

My photo booth was set up in the middle of the merchant area, ready for clients to have their portraits done and printed on site.

In spite of the summer sunshine and heat, I had effectively created a cool cave in the middle of the field.

Alas, business was slow--as in nonexistent. A conflict with another larger event kept many of the event participants away. Few had the funds or interest in getting a portrait done, despite favorable comments about the sample pictures. Even other merchants noted the lack in their sales.

Busker entertains the "crowd"

So I wandered the site, taking personal photos. I enjoyed the ambiance. I checked out the wares of the other merchants. I even bought a few.

Main Pavilion lit up for evening activities

Interesting scissors masquerading as a dagger

Nobody was interested in getting a portrait.

We had a big awarding ceremony on the last night. The local chapter executive (our "Baron") just recently stepped up to the High Seat. Robert, the Baron, never had a portrait done in his finery.

Perfect.

I set up an appointment with Baron Robert for just after the ceremony.

I knew Robert could get distracted, so I came up with a plan to make sure he came to the booth:

Right after the ceremony, I borrowed the Baron's High Seat and lugged it with the help of a friend (It's made of oak and quite heavy.) to the booth and set it up. I made no secret that I did this. Sure enough, Baron Robert strolls in looking for his Seat. He admitted that my kidnapping the Seat was a sure way to make sure he made it to the shoot.

Baron Robert the Stout

We had a good shoot with three very good portraits.

Afterwards, I helped Baron Robert disassemble the Seat and pack it up for transport. It seemed only fair.

Sometimes a little subterfuge can be a good thing.

The Marks of a Professional

Moonlight over DeForest fog

Ever have the contractor or vendor that is consistently late for meetings or deadlines? Or the client that doesn't know what she wants from your service? How about the designer that delivers the copy master as an unlabeled (not even writing!) bare disk?

Why would you put up with such behavior? Many of us do, because we feel it would be more inconvenient to go to another provider, or in spite of way the work was delivered, it's still very good work. The clueless client may pay you very well (you hope) for the time you take to walk them through deciding what they want and need from you.

Does their value to you make their behavior right? No. Quite simply, you condone and even encourage these things by merely accepting them. On the other hand, some of these things have contractual or real life consequences. A missed deadline for you means you can't get your product into production on time. You don't get paid. Your reputation suffers. In the creative world, a good reputation is golden and gets you jobs. 

Labelled discs are bad enough about straying, an unlabelled one? *shudder* I have hundreds of discs in my work area. Most of them are blank and unburned. I NEVER complete a disc burn without marking it with at least it's title. My clients get discs with full labels on them that include my name and contact information. In fact, all my delivered work has this information. How can business repeat if your client can't find you again?

How not to be a problem vendor

It's real simple. Care about your client. Give a rip about their time and deadlines. 

• Be on time for meetings, deadlines and work days. 
• Be ready to do the job: Is your research done? Are your questions ready? Is your notepad (paper or electronic) handy? Do you have your pencil/stylus? Are the batteries charged? Do you have all your equipment ready to set up and use? Are the proofs printed/on the screen?
• Actively listen to your client. Make sure you understand what they tell you. This way you can usually anticipate their needs, and often offer a novel solution to their situation.

  

  Setting up for portraits

• Stay focused on the job while you are there. Wasting the client's time is wasting your time, too. There are other, often little, things you can accomplish as soon as you are done working on your client's project. Don't cheat yourself of that time by wasting it during a job. (I understand if your client or someone assisting you has to complete a task between when you set up and when you do your thing. You might be idle, but often that time is necessary to complete the project.)
• When you deliver, make sure your product is ready to go away from you. Is it in the form your client can use? Is it packaged to protect the contents? Can your client find you from your packaging or enclosures? Is it attractive?

When you care about your client, you are building a (hopefully) profitable long-term relationship. These relationships tend to be the main source of income in the creative world.

Problem People

Before it gets too far, have the courtesy to ask them (nicely) to meet your expectations. It's just good people skills and good business.

• "By the way, my client was upset because of the delayed meeting. Please be ready for the next one. It's so and so time at such and such place. Do you need directions?"
• "It's really hard to estimate the license fee when we don't know how the pictures will be used." or "How big are the walls you want to put these on? That will determine the size of the prints I will deliver. Do you want me to go over there and measure?"
• "Hey, that brochure layout was great! I'm glad I got it loaded right away, because the disc slipped off the table and got scratched. I have this great source for the sleeves I use. Do you want to try them?"

 Sometimes you just have to fire the people that cause you too much grief. That includes clients as well.

• "I'm sorry. I can't afford to work with you anymore."

Professionalism is a choice. It says you care enough about your business and clients to make the effort. That effort is expected and sometimes rewarded.

Both images are under the copyright of W. Clinton Hotaling.

Preparedness

Clint and Arch - Self Portrait

One of the biggest beefs I have with customers is that they don't do the most basic homework when they come to me to get something they want. It's astounding how often they don't even know WHAT they want. I've found I'm very good at helping them figure out what they are after, and then helping them get it or doing what they need to do.

This also applies to showing up to work or the project conference with no idea who your client/customer is or what they do. When working with the public retail, this comes with the territory. However, when I got a call from a client or photographer to work with them, I make an effort to at least find what kind of work they do and how it looks so I can start planning on how I can help them achieve their goals. This has paid off so far, so I'm going to keep at it.

Basic preparedness includes, for instance, dressing for the weather. At the project that resulted in this self-portrait, I'm dressed in layers, with gloves that allowed me to work the controls on my camera. I specifically wore clothes with the idea that snow will get into crevasses if allowed. Hence the overlapping layers. My camera pouch is set up to quickly access the accessories I need, yet it doesn't scream, "Camera Bag!"

Simply preparing properly pays off in increased comfort, less frustration and hopefully, happier customers.

Quick Thoughts



Enjoying a staple of the Wisconsin State Fair:
Cream Puffs!

There is something that everyone should make time for: Going to your County and/or State Fair. My wife and I made the trek to West Allis more times than not during our married life. Usually on the years we can't we go to the Dane County Fair. Every time we take in the talents and genius of young people from all over the state in the Arts and Crafts exhibits.

A resident Turkey Vulture from the Schlitz Audoubon Center
spreads her wings to take in the summer sunshine.

We also like to wander the vendors to see what is "new" and "exciting". Sometimes we'll buy it (like some spiffy brushes that clean out our dryer vent), but usually not (Multi-use scarves, anyone?). There are also safety exhibits and birds of prey, a nature preserve with a self-guided trail, and tons of entertainers from street dancers and musicians, to big name acts on the stages.

A team of the Budwiser Clydesdales usually makes an appearance. It's fun just to watch them hitch up.
Lest I forget, there are also some of the cutest farm animals in the state, exhibited by 4-H youth.
There is also every conceivable food you can think of (and some I hadn't ever dreamed of) skewered on a stick. For instance, two years ago I was introduced to chocolate-covered bacon on a stick. It wasn't half bad, but way too rich for one person. My wife and I shared one. We didn't go for the deep-fried Snickers bar on a stick. The new one this year was deep-fried butter (it was battered to hold it together). We decided to pass on that one, too. We never pass up the cream puffs, the grilled cheese sandwiches, milk (of course it's Wisconsin!) and the baked potatoes.

Grapevine at Weggy Vineyard.

The State Fair is a place where just about the whole state comes to you. Most times, you have go yourself to see stuff that special in your home state. Today, my wife and I took in a wine tour at a small winery near Muscoda. We learned some basic vineculture that I'll be using for my own grapes and a lot about this delightful winery. We had so much fun there, we decided to visit two other (relatively close) wineries and taste a few (OK, over two dozen) of the local vin. We brought home eight bottles of different types. We were happy campers!
One should experience Life. You can only do so much staring at the TV or computer screen. It's hard to savor the iridesence of a vulture's feathers, the taste of a cranberry apple wine, the soft fur of a rabbit, the rumble of 16 one-ton horses in harness, or get the smell of a cow barn from pictures that flicker before you. Go out and see/smell/hear/touch/taste it!
Portrait of me is by Mary A. Hoffman. Other photographs are Copyright 2011 by W. Clinton Hotaling

Out and about

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Red Palisades, Badlands National Park
Copyright W. Clinton Hotaling

I will be the first to admit that I've been remiss in blogging this past few weeks. I have an explanation. Several in fact:

I travelled to the Black Hills area of South Dakota, including stops in Wall and the Badlands National Park. It rained A LOT during our trip. One benefit was that the Badlands greened up more than I ever saw it before. Photographing in the rain even enriched the color bands in the rocks.

My Mac CPU officially became a boat anchor. We found a new notebook at a bargain price, so I've been spending necessary time setting it up.

Our travel trailer just came back from the repair shop. Originally, we were just replacing the awning. The timing was fortunate, because we found some new roof leaks during our trip that the shop fixed for us while it was there.

All the wet weather speeds up the garden preparations. Plantings and cultivation cannot wait long before the mess gets away from us.



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Rapier scenario at White Lake Resort, Montello, Wisconsin
Copyright W. Clinton Hotaling

I've had two living history events this last month, one of them in the Black Hills, another in Montello. There was plenty of fencing to go around, in between the raindrops.

One thing that finally sunk into my brain: It really is the art of defence. I found that if I keep focused on preventing my opponent's blade from reaching me, I am suddenly a better fencer. People have noticed.

One of the good things I found out these past few weeks is the DeForest Photographers Group sponsored by the DeForest Library. Their next meeting is next week. I excited and a little apprehensive about meeting other photographers "in my back yard". That's almost literal, as the library is two blocks from my house. (Location! Location! Location!)

Oak Chair, Dragon Art Fair
W. Clinton Hotaling photo

I found this out at the Dragon Art Fair, also sponsored by the Library. Among the exhibitors was a wood carver that made this beautiful chair. It also had a beautiful price: $3000. As nice as it was, few people I know could afford it.

My wife and I found a great alternative to traditional bratwurst: chicken smoked sausage. High nutrition with little fat and plenty of flavor and texture. Yum! It also doesn't hurt that these are precooked and just need to be reheated.

Our community supported agriculture shares also started up this last month. Lots of veggies for the summer to supplement our garden.

I think the biggest lesson I've learned during this absence is the one of finding (or to refine) my vision and use that as I sort through my photographs to create my portfolios.  That will happen soon. Stay tuned.